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THE AUTHENTIC LONDON

A Handcrafted Collectible Inspired by The Spirit Of London.

THE AUTHENTIC LONDON

A Handcrafted Collectible Inspired by The Spirit Of London.

OUR PHILOSOPHY

1. HANDS CRAFTING ART

2. BESPOKE COLLABORATIONS

Every piece is an original, its unique character and the artist’s signature touch woven into its very soul. It embodies a deep narrative—a connection to cultural legacy and the spark of individual creation.

2. BESPOKE COLLABORATIONS

Your vision becomes part of the piece. Through a private bespoke process, selected details are tailored to reflect your character, preferences and personal story.

3. THE 57 CONCEPT

2. BESPOKE COLLABORATIONS

3. THE 57 CONCEPT

Inspired by 57 guiding stars, each piece is created for one of only 57 owners worldwide.

60 DAYS

28 RAW MATERIALS

25 EXPERTS

9,000+ hours of development
Across design, engineering, prototyping and craftsmanship.

25 EXPERTS

28 RAW MATERIALS

25 EXPERTS

The creation of a single piece is the result of a collaboration among 25 artists, designers, craftspeople, and mechanical, electrical and software engineers.

28 RAW MATERIALS

24 CARAT GOLD PIECES

Twenty-eight distinct materials are meticulously brought together by specialist artisans to form a singular work of art.

24 CARAT GOLD PIECES

12 CUSTOMIZATION POINTS

24 CARAT GOLD PIECES

The Authentic London includes nine distinct gold elements, from which the owner selects a preferred silhouette.

12 CUSTOMIZATION POINTS

The piece offers 12 distinct points of customization, allowing each owner to express their individual aesthetic within the design.

15 VALIDATION TESTS

12 CUSTOMIZATION POINTS

Each piece undergoes fifteen rigorous quality assurance tests before receiving final approval.

120 PARTS IN THE CAR

The vintage automobile comprises 120 individually crafted and hand-finished components, assembled into a singular cohesive form.

400 BLOSSOMS

120 PARTS IN THE CAR

The tree features four hundred individual blossoms, each meticulously coloured by hand to ensure perfection.

700 GROUND BRICKS

120 PARTS IN THE CAR

700 GROUND BRICKS

Each individual brick is coloured with meticulous precision, requiring exceptional artisanal skill.

THE AUTHENTIC LONDON

THE AUTHENTIC LONDON

WHAT IS THE AUTHENTIC LONDON?

A sculptural miniature world combining art, craftsmanship and technology.

Individually handcrafted and personalized for its owner through MAJDA's bespoke program.

Created over 60 days by 25 specialists.

Crafted from premium materials, including 24-carat gold and gemstones.

Integrated with discreet technology, including sound, lighting, relaxation and fragrance systems.

Limited to only 57 pieces worldwide.

Never to be reproduced.